Relationships Matter: this is the slogan and philosophy for the social networking site, LinkedIn. Unlike other popular social networking sites like Facebook and Twitter, LinkedIn is geared towards professionals and job seekers.
The terminology that the site uses reflects it's professional appeal, using connections as their term for linking to another member instead of friend.
If you are new to LinkedIn they have an expansive learning center to get the most out of the site as well as an easy to follow three step new user starter guide.
For those that already have an account, LinkedIn offers other user guides that can be used to maximize it specifically for job seekers, business development, and a user guide video for students, among others.
SUNY Geneseo Alumni Association does have an official LinkedIn group, making it easier to make connections and stay in touch with other Geneseo Alumni.
Another great resource for newcomers and those who already have an account but are still looking for tips is 100+ Smart Ways to Use LinkedIn as well as LinkedIn's official blog, which offers advanced tips and relevant posts for LinkedIn users.
LinkedIn is also a great way to market and network for small businesses which is exemplified in this video tutorial with tips specifically for small business owners.